The FinScope Survey is a nationally representative household survey that provides information on the demand, access, use of and behaviour towards financial services by the adult population. This survey is undertaken over a cycle of 5 years, the 2020 survey being the fourth one. The last survey was done in 2015.

The Finscope survey is also a demand-side survey. At TAG, one of our strategic objectives is to stimulate the demand for insurance products through increased awareness and education.

Some of the top-line findings of the Finscope 2020 survey revealed that 40.9% of adult Zambians have never heard of insurance; 12.5%do not know how insurance works and 10.8% do not know the benefits of insurance. These findings pose both a challenge and an opportunity for us in the years ahead.

Keep following us as we make efforts towards increasing awareness about insurance, especially to the excluded segments of our Zambian society.

To download a copy of the detailed survey, click here